El Viaje
de Sebas.
A travel & lifestyle creator brand built on short-form storytelling, hooks and consistent visual identity.
Creator · Storyteller · Face of the brand
Overview
A digital identity, told 60 seconds at a time.
El Viaje de Sebas is my personal media outlet — a feed of travel, lifestyle and on-the-road stories on Instagram and TikTok. It's where I test what makes people stop, watch, save and share.
Every video is a controlled experiment: hook in the first second, payoff before the third, a reason to follow before the end.
Responsibilities
- Content planning
- Social media management
- Brand storytelling
- Event promotion
- Visual communication
- Community engagement
- Experience marketing
— Editorial — Balance, costa caribeña.
Platforms
Where the audience lives.
Content Strategy
Hooks, formats, retention.
- ·
Hook architecture
First-frame question, motion or stat that resists the scroll.
- ·
Narrative compression
Three-beat structure built for the 7-second drop-off.
- ·
Trend adaptation
Native audio + format, twisted with a personal POV.
- ·
Visual consistency
Color, framing and pacing tuned to a recognizable signature.
- ·
Community loop
Captions, replies and Q&A that convert viewers into followers.
By the numbers
500k+
Views / top video
6.2%
Avg. engagement
Multiple countries
Active content base
24/7
Always-on storytelling
From the road
Travel diary — frames.
Stills pulled from shoots across the Colombian coast, salt flats, and color-soaked streets — the visual library behind the feed.
Made for the feed
Short-form, on the road.
Vertical edits built for retention — hooks in the first frame, payoffs before the third second.