Scotia
GBS.
Contributed to internal brand communication and digital engagement initiatives within a global corporate environment.
Internal Content Contributor · Corporate Communications Support
Overview
The corporate side of a creative brain.
At Scotiabank / Scotia GBS, I worked inside a global communications context — contributing to employer branding, internal campaigns and digital engagement for thousands of employees across regions.
This experience is what separates a freelance creator from a creative marketing professional: structure, process, stakeholder alignment, and the discipline of brand consistency at scale.
Responsibilities
- Content planning
- Social media management
- Brand storytelling
- Event promotion
- Visual communication
- Community engagement
- Experience marketing
Focus areas
Where I added value.
Focus
Employer branding
Content that translates culture into a recognizable voice.
Focus
Internal campaigns
From brief to rollout across digital channels.
Focus
Team engagement
Formats designed for participation, not just reach.
Focus
Corporate social initiatives
Aligning brand tone with internal narratives.
By the numbers
Global
Operating context
Multi-team
Stakeholder coordination
Bilingual
ES · EN delivery
On-brand
Corporate guideline adherence
What this brings to a team
A creator who can also operate inside the system.
I move comfortably between the freedom of social content and the rigor of corporate communications — which means campaigns that are both brand-safe and culturally alive.
Campaigns
Pieces from internal & employer branding.
Editorial design system applied to corporate storytelling — bold typography, warm palette and travel-inspired narrative for the ScotiaGBS team.
Motion
Vertical edits for internal channels.
Short-form video built for the corporate feed — same editorial rigor, optimized for retention on internal social platforms.