A creator who learned
to think like a brand.

I built Calabazas Bogotá from an idea into a themed experience brand with national press coverage — handling community, content, branding and customer experience end-to-end.

As El Viaje de Sebas, I create short-form travel and lifestyle stories on Instagram and TikTok — testing hooks, formats and audience behaviour from the front lines of the creator economy.

And at Scotiabank / Scotia GBS, I contributed to internal brand communication and employer-branding initiatives inside a global corporate environment — adding structure, process and stakeholder discipline to a creative profile.

The result is rare: a single person who has built a brand from zero, grown a personal audience, and shipped inside a Fortune-500 communications team — bilingual in ES · EN.