01→
Social Media Management
Strategy, calendar, copy and on-platform craft for IG, TikTok & beyond.
PORTFOLIOThe Travel & Creator IssueWORLDWIDE
Available for projects · 2026Stories that
Stories that
travel, brands
that stay.
Hi, I'm Sebastián — Social Media & Content Specialist, Creative Strategist and Travel Content Creator. I help brands turn culture, places and audiences into experiences worth sharing.
5+
Years creating
CONTENT
High impact
ES · EN
Bilingual
Reels●●●
♡
248K💬
1.2K↗
9.8K@El_viaje_de_sebas
Cliffside POV · sunset edit drop ↗
TikTok●●●
♡
248K💬
1.2K↗
9.8K@elsebasviajero
Cuándo el cielo se pone naranja 🌅
Storytelling✦Travel Content✦Social Strategy✦Creator Economy✦Brand Building✦Campaign Coordination✦Storytelling✦Travel Content✦Social Strategy✦Creator Economy✦Brand Building✦Campaign Coordination✦
A multidisciplinary creator,
built between the field and the boardroom.
I work where content creation, influencer marketing and campaign coordination intersect — translating culture, places and audiences into stories brands can actually use.
I've built a themed experience brand from zero (Calabazas Bogotá), grown a personal travel audience (El Viaje de Sebas), and shipped internal communication inside a global bank (Scotia GBS). One profile, three very different rooms.
2020
First short-form travel content. The creator instinct begins.
2022
Calabazas Bogotá launches. Owner, SMM and brand voice.
2023
Featured on Noticias Caracol — national press coverage.
2024
Scotia GBS — internal communications + employer branding.
2026
Creative strategy for brands navigating the creator economy.
Bilingual ES · ENStrategy + on-setCreator economyBrand-safe
Featured Projects
Case studies.
Three projects, one point of view: build the experience, then make it travel.
01 · Experience BrandOwner · SMM · Strategist
Calabazas Bogotá
Themed experience built through immersive storytelling, community engagement and national press coverage.
Read case study →
02 · Personal BrandCreator · Face of brand
El Viaje de Sebas
Travel & lifestyle creator brand on Instagram and TikTok. Short-form storytelling that converts attention into loyalty.
Read case study →
03 · CorporateInternal Content · Employer Branding
Scotiabank · GBS
Internal brand communication and employer branding inside a global corporate environment.
Read case study →The Through-line
Whether it's a pumpkin patch, a cliff at sunset or a corporate hallway — I shape the moment people decide to care.
Services
What I do, end-to-end.
I move between strategy, on-set creation and community — so brands feel coherent across every touchpoint, from the first hook to the last DM.
02→
Content Creation
From script to on-set capture to edit — short-form that converts.
03→
Influencer Campaign Coordination
Talent sourcing, briefing, production logistics and reporting.
04→
Creative Strategy
Brand world-building: tone, narrative arcs and editorial systems.
05→
Brand Storytelling
Hooks, formats and stories that translate culture into audiences.
06→
Community Engagement
Audience care, DMs and comment energy that compounds.
Skills
A full stack for the creator era.
Built across personal projects, agency work and corporate teams — strategic enough for the brief, fluid enough for the platform.
Social Media
- ◇TikTok Strategy
- ◇Instagram Growth
- ◇Reels Optimization
- ◇Content Planning
- ◇Trend Research
Creative
- ◇Storytelling
- ◇Creative Direction
- ◇Personal Branding
- ◇Visual Communication
Marketing
- ◇Influencer Marketing
- ◇Campaign Coordination
- ◇KPI Tracking
- ◇Audience Engagement
Tools
- ◇Canva
- ◇CapCut
- ◇Meta Business Suite
- ◇TikTok Creator Tools
- ◇Google Workspace
Contact · Last frame