Calabazas
Bogotá.
Building a themed experience brand through social media storytelling and community engagement.
Owner · Social Media Manager · Content Strategist
Overview
A pumpkin patch, reimagined for Bogotá.
Calabazas Bogotá is a seasonal themed experience — a fully built world of carved pumpkins, fog, stages and photo sets that turns Halloween into a weekend-long destination. I co-created the concept, designed the customer journey, and built the brand voice that filled the venue.
Beyond the gates, the project lives on social: every post, reel and story is part of one continuous narrative — anticipation, arrival, return.
Responsibilities
- Content planning
- Social media management
- Brand storytelling
- Event promotion
- Visual communication
- Community engagement
- Experience marketing
— Opening weekend · 2024 — atmosphere shot used across organic and paid.
Gallery
From the set.
A selection of shots from the carved pumpkin world that filled the venue.
Reels · TikTok
Made for the feed.
Vertical edits crafted for IG Reels and TikTok — hook, atmosphere, payoff.
Strategy
Make the experience travel before it begins.
We treated the social account like a teaser trailer: behind-the-scenes, countdowns, creator drops, reaction edits. By the time doors opened, the audience was already inside the story.
Pre-launch
Build anticipation through BTS + UGC reposts.
Live season
Daily reels, stories, creator activations.
Afterglow
Recap edits, testimonials, save for next year.
By the numbers
1.2M+
Organic reach / season
8.4%
Avg. engagement rate
30k+
Visitors on site
01
National TV feature
Featured Media Coverage
On national television.
Featured on Noticias Caracol for the creative concept and audience impact of the experience — a credibility marker that compounded across paid and organic.
Noticias Caracol · TV
Calabazas Bogotá — segmento cultural
"Una experiencia temática que convirtió a Bogotá en el set de Halloween más fotografiado de la temporada."
— Cobertura nacional, segmento de cultura y entretenimiento.